The WalkUp Blog
Can You Avoid Digital Ad Fraud?
The nasty side of ad fraud is not just the outright theft of an advertiser’s money, it is also the loss of communication and consumer response that would otherwise be generated by the investment.
OOH Drives Interest and ROI
One advertising space that has been around longer than most is Out-Of-Home. It is a category that encompasses everything from roadside billboards to malls to bus stops, bars and gas pumps.