The WalkUp Blog
The Advertising Media Relay Race.
Placing advertising to engage the customer journey has gotten more complex. That’s because today’s customer journey does not travel in a straight-line.
Thoughtful Creative. Thoughtful Placement.
The options for delivering a marketing message have undergone sweeping changes. But advertising campaigns still require thoughtful creative and thoughtful placement to really engage consumers.
Are you Advertising or Marketing?
Companies need to decide if they are advertising or marketing. That decision can mean a lot in the evolving traditional/digital/social media landscape.
Can You Avoid Digital Ad Fraud?
The nasty side of ad fraud is not just the outright theft of an advertiser’s money, it is also the loss of communication and consumer response that would otherwise be generated by the investment.
OOH Drives Interest and ROI
One advertising space that has been around longer than most is Out-Of-Home. It is a category that encompasses everything from roadside billboards to malls to bus stops, bars and gas pumps.
Video Advertising Plus In-Mall Advertising
One advertising space that has been around longer than most is Out-Of-Home. It is a category that encompasses everything from roadside billboards to malls to bus stops, bars and gas pumps.