What is Digital Out-of-Home Media?
Today, consumers are spending more time outside of their homes and workplaces than ever before. It’s no surprise, then, that digital out-of-home (DOOH) media is one of the fastest-growing ad mediums. Digital out-of-home media is a highly effective way of reaching the on-the-go, always connected consumer with a highly targeted, relevant message as they move about their day.
DOOH, also known as digital place-based (DPB) media, refers to any digital media seen by consumers outside of the home. It utilizes strategically placed, networked digital signage displays (think kiosks, digital billboards, e-boards or screens) to reach consumers in community venues such as airports, railway and bus terminals, shopping malls, office-building lobbies and elevators, campuses and stadiums.
The United States is one of the world’s largest digital out-of-home market by revenues. With the average consumer spending about 70% of the day away from home, DOOH or DPB is a highly relevant advertising medium that can help increase brand awareness or perceptions, introduce new products, and have a greater impact on influencing purchase decisions. And, because of its creatively versatile format, many DOOH or DPB networks even allow advertisers to tailor their messages to address customer’s interest and/or target a specific location, time of day or special event. Advertisers who use forms of digital place-based media and multi-channel platforms will have a greater chance at advancing their brands and their bottom lines.
DOOH or DPB captures the busy yet connected consumer with relevant and targeted messages while they are on the go. Stay connected with your customer. Want to learn more? Connect with WalkUp Advertising.