Local companies in the Rochester area are becoming more aware of the value of advertising on the new digital signage directories placed in Eastview Mall and The Mall at Greece Ridge. Brands are experiencing the power of this new media outlet and enjoying the benefits it brings. One of our newest additions is Lucas Greenhouses located in Fairport, NY – a nursery with over one million plants under one roof. We sat down with Susan Palomki, co-owner of Lucas Greenhouses, to reflect on her experience with digital, out-of home advertising and her relationship with the WalkUp team.
WalkUp: Why did you choose mall advertising for your business?
Susan Palomki: I really wanted to try and hit a market that I previously overlooked. I knew I was missing certain groups, but I was just unsure of how to reach them. Having my message displayed to the early morning mall-walkers and the people shopping throughout the day with their families was the opportunity I was looking for.
WU: Who is your audience or target demographic?
SP: I would say anyone, male or female, from the ages of 24 to 60. More specifically, homeowners and families living in the Rochester area with an interest in gardening. Some of the areas I wanted to reach directly were Pittsford, Victor, Macedon, and Honeoye Falls.
WU: Why did you choose to advertise with WalkUp?
SP: I really wanted to explore new outlets and see what I could do to cross-market my brand to reach more of my target audience. When I met with John and Martin, they immediately understood my vision for the ads and did a great job bringing it to life!
WU: Do you like the results so far?
SP: I really do! I love the way the ads came out, they look so good. It’s a great representation of what we do and what we offer at Lucas – it’s exactly how we wanted to come across to our customers. I’m looking forward to hearing some great feedback from new customers coming into the nursery.
WU: How has your experience working with WalkUp been?
SP: It’s been great! They were very helpful and made everything quick and easy for me. Once we decided on a timeline for the campaign they designed the ads and put it into the queue in Eastview Mall. I had such a great experience; I highly recommend!