It’s the Most Wonderful Time of the Year…

It’s the Most Wonderful Time of the Year…

…Holiday shopping season. That means parking lots are packed, checkout lines are longer than most people’s patience, and everyone is looking for that ‘perfect gift’ to buy for their loved ones. Even with the growing popularity of online shopping, experts have forecast this shopping season to be particularly strong for retailers in the U.S. So strong, that retail sales are expected to grow 5.7% during the months of November and December reaching over $885.70 billion – that makes this season the biggest jump in sales the market has seen since 2011! Higher in-store sales, means a higher influx of holiday shoppers in malls throughout the season. Although traditional methods of advertising through TV and print circulations still resonate with consumers when they are considering different brands to shop for, you need a more engaging platform for your audience during this busy time. Choosing alternative advertising methods will translate into a higher reach and frequency for your brand that traditional methods simply cannot deliver. WalkUp offers digital and print, out-of-home advertising to captivate your audience when they have a purchase-ready frame of mind. Your brand will be featured in high-traffic areas throughout the mall on our eye-catching print mediums including header banners, sky banners, barricades, column banners, door clings, window clings and entrance wraps, in addition to digital opportunities on our video signage directories. Will your brand make everyone’s holiday shopping list this year? Experience the power of WalkUp Advertising this...
Think Outside the Big Black Box

Think Outside the Big Black Box

Can you see it? The world of digital advertising is changing – rapidly. What was once a gradual transformation from one medium to the next is now a “continuous and massive state of upheaval, moving at warp speed,” according to Barry Frey, President and CEO of the Digital Place-Based Advertising Association (DPAA). Media professionals have to be three steps ahead of the game, just to remain in it. In recent years, video has been known to be the most powerful form of ad messaging. But with TV moving in a negative direction, and mobile and web declining with the growing popularity of content blockers, how can media planners reach consumers that spend an estimated 70% of their time out of their home? The solution…digital place-based (DPB) media. The exceptional growth for this style of digital messaging speaks to the developing movement towards a “video everywhere” world. And this new world holds the key to video impressions. DPB video is well positioned to capture lost TV impressions and enhance your ability to reach consumers on the go. The results from the annual survey of DPAA’s media planners support this idea of an emerging digital revolution. 60 percent of those surveyed said digital-out-of-home (DOOH) media is important in delivering advertising impressions, with 84 percent saying it will continue to be important in three years’ time. So, can you see it now? This new platform is evolving before our eyes and shows no sign of slowing down for the future. How will your ads measure up in three years? Join the movement. Discover WalkUp...
When One Ad Closes, Another One Opens

When One Ad Closes, Another One Opens

In today’s digital society, web and mobile advertisements are the most popular ways to deliver a message to consumers. However, it can also be seen as one of the most intrusive. Just think, how many times you have tried to skip through an ad on a video or immediately clicked the ‘X’ on a pop-up. Trying to get rid of these ads as soon as possible is a behavior that has become second nature over time. Sooner or later, this behavior was bound to start a revolution… Ad blocking? There’s an app for that. Apple’s latest update launched the new iOS9 operating system allowing “content blockers” to be downloaded by users. One of the most popular downloads, Purify, is an app aimed to salvage the consumer experience on their mobile device by blocking unwanted ads – allowing users to browse in peace. But with over $22 billion in global ad revenue being blocked this year alone, imagine how this number will continue to grow with more content blocking software being introduced. What if mobile advertising were to become obsolete? How would advertisers deliver their message…more importantly, how would you deliver your message? Discover Walkup Advertising Digital disruption is the way of the past. Digital out-of-home (DOOH) media is the way of the future. With DOOH, advertisers now have the ability to interact and engage with your customers using relevant content that enhances their overall experience. Marketers need to move beyond the current intrusive, mobile standards and start gaining real consumer engagement through captivating advertisements significant to your audience. Walkup Advertising offers a consumer-centric medium that connects your message with...
People are talking…

People are talking…

This October marks WalkUp Advertising’s 2nd anniversary. In those two years, we have had advertisers of all types… the arts, entertainment, professional service companies, medical professionals, retailers and more. While they all have different marketing goals, they all say the same thing: WalkUp Advertising is one of the cost-effective advertising mediums in town. But don’t just take our word for it. As a loyal client of WalkUp Advertising, Kevin Sweeney, of Geva Theatre Center, had a few things he wanted to...
Are You in the Customer Frame of Mind?

Are You in the Customer Frame of Mind?

While advertisers are good at knowing their customers and capturing their attention, getting your customers to engage still can be a challenge. Your message must happen at the right place and time to deliver the right branded customer experience. In order to do this, advertisers today must identify the type of environments where you can connect to your customer and their mindset. Then, you must deliver a highly relevant and engaging message in venues where said customers spend their time. That’s where digital out-of-home media comes into play. When you think digital out-of-home media, you should think of it as customer-centric medium. It is where your customer is as they move about their day…shopping, traveling and eating. The digital out-of-home (DOOH) industry has experienced tremendous growth in recent years. Digital signage, including interactive digital screens and kiosks, allows marketers to move beyond mere impressions to generate real consumer engagement with increased reach and frequency. With DOOH, advertisers now have the ability to interact and engage with your customers where they are and connect with the environment and mindset they are in. Remember, your customer’s frame of mind changes based on where they are and what they are doing. If your customer is in a shopping mall, they are in a spending frame of mind. They are more receptive to deals, sales and impulse buying. So respond to that purchase-ready frame of mind with a message that is open and suggestible to what the customer may want or need. If their shopping experience can be improved, heightened or made more promising, then this may likely bring about a desired advertising...
The Low-Down on DOOH

The Low-Down on DOOH

What is Digital Out-of-Home Media? Today, consumers are spending more time outside of their homes and workplaces than ever before. It’s no surprise, then, that digital out-of-home (DOOH) media is one of the fastest-growing ad mediums. Digital out-of-home media is a highly effective way of reaching the on-the-go, always connected consumer with a highly targeted, relevant message as they move about their day. DOOH, also known as digital place-based (DPB) media, refers to any digital media seen by consumers outside of the home. It utilizes strategically placed, networked digital signage displays (think kiosks, digital billboards, e-boards or screens) to reach consumers in community venues such as airports, railway and bus terminals, shopping malls, office-building lobbies and elevators, campuses and stadiums. The United States is one of the world’s largest digital out-of-home market by revenues. With the average consumer spending about 70% of the day away from home, DOOH or DPB is a highly relevant advertising medium that can help increase brand awareness or perceptions, introduce new products, and have a greater impact on influencing purchase decisions. And, because of its creatively versatile format, many DOOH or DPB networks even allow advertisers to tailor their messages to address customer’s interest and/or target a specific location, time of day or special event. Advertisers who use forms of digital place-based media and multi-channel platforms will have a greater chance at advancing their brands and their bottom lines. DOOH or DPB captures the busy yet connected consumer with relevant and targeted messages while they are on the go. Stay connected with your customer. Want to learn more? Connect with WalkUp...
The Right Mix: Shopper Marketing and Mall Advertising.

The Right Mix: Shopper Marketing and Mall Advertising.

Shopper marketing is a hot “buzzword” that describes in-store marketing campaigns that reach consumers. One of the key drivers of shopper marketing is the need to pay more attention to how people make decisions and buy. According to Shopper Marketing 5.0, a recent trade publication, the discipline of shopper marketing emerged from the realization that influencing consumers when they are in “shopping mode” can enhance sales and return on investment (ROI). Whether your customer is buying pasta at a grocery store or perfume at department store, 76% of purchase decisions are being made in-store (Source: POPAI 2012 Shopper Engagement Study). Retailers need to make sure they stay relevant in the shopper’s mind during purchase cycle decision-making.  No matter your business’ marketing mindset, it’s important to bridge the gap between shopper marketing and consumer marketing. A successful winning combination is an integrated and strategic approach to driving sales and brand awareness. A great medium to help retailers stay relevant and increase brand exposure is with mall advertising. Mall advertising is a point-of-purchase medium where shoppers can be actively influenced and responsive to a brand message, which can be converted into a buying event. Shopping malls deliver high traffic and desirable audiences targeting consumers in a purchase-ready mindset. Mall Ads ·         Reach shoppers in high traffic areas ·         Engage shoppers when they willing to act on impulse ·         Ideal for targeting women, teenagers and young adults ·         Drive traffic to retailers Want to have the most influence on a consumer’s purchase decision? The most effective time to reach them is when they are ready to shop.  Want a great ROI? For...
When it comes to advertising…think unique.

When it comes to advertising…think unique.

WalkUp Advertising is the only provider of advertising in Rochester’s premier destination retail space—Eastview Mall. With eight, 55-inch HD displays oriented in portrait (poster) mode, WalkUp Advertising delivers static and full-motion video and audio that captures the viewer’s attention. We bring creative to life in an engaging, vertical digital billboard-style format. Clients can produce their own advertising creative or turn to us for help. WalkUp Advertising’s in-house creative team produces original creative advertisements and repurposes our client’s existing assets in innovative ways. However you chose to work with us, we believe our network is a standout opportunity to connect with purchase-ready consumers every day. We would like celebrate the creative inspiration coming from some of our advertisers. Look out for new and thoughtful ways others have used our unique, video-poster medium. Local new station, NEWS 10 NBC (WHEC), utilized the WalkUp Advertising media space and easily adjusted their message to the medium to capture audience interest.     Likewise, GEVA Theatre has brought the traditional theater poster to life, reworking their static ads to promote their stage show seasons.     WalkUp Advertising delivers a medium that can handle your current assets, whether they are static or motion video/audio, and offers a whole new landscape for reworking your creative thinking. Nobody knows your business better than you do. And nobody knows HD media better than WalkUp. Our experts will work with you or your team to deliver an impactful and powerful message right here at Eastview...
Is Mall Advertising Still Relevant?

Is Mall Advertising Still Relevant?

Is Mall Advertising Still Relevant? There are rumors circulating that malls are no longer an effective venue for reaching customers. Yet, nothing could be further from the truth. Shopping malls provide connection and engagement opportunities that many media products simply can’t match. Shopping centers are no longer merely places for back-to-school clothes shopping and grabbing a quick bite to eat on the way out. Malls today are considered lifestyle centers containing not only retail stores but restaurants and entertainment venues as well. This transformation has allowed modern-day malls to alter their reputation from being a stop on a shopping list to a destination. One of the main attractions in the Rochester area is Eastview Mall. It is not only viewed as a place for a pleasant shopping experience, but a hub of social and recreational activities. Eastview Mall has a reach of nine million visitors annually, putting mall advertising in a great position to compete with television advertising. Arbitron data suggests that 9 out of 10 people notice advertising copy on digital billboards, demonstrating the considerable potential for targeting an affluent, educated, and purchase-ready audience that visits Eastview. Research indicates that after home and work, the mall is the third most frequented location for Americans. Statistics also show that 75% of the adult population visits shopping centers at least once per month spending on average 94 minutes. So even if your business isn’t in the mall…your customers are. Reaching shoppers in the purchase mindset, mall advertisements hook the right people at the right time. WalkUp Advertising operates the large-screen kiosk network in Eastview providing HD content to deliver engaging,...