When it comes to advertising…think unique.

When it comes to advertising…think unique.

WalkUp Advertising is the only provider of advertising in Rochester’s premier destination retail space—Eastview Mall. With eight, 55-inch HD displays oriented in portrait (poster) mode, WalkUp Advertising delivers static and full-motion video and audio that captures the viewer’s attention. We bring creative to life in an engaging, vertical digital billboard-style format. Clients can produce their own advertising creative or turn to us for help. WalkUp Advertising’s in-house creative team produces original creative advertisements and repurposes our client’s existing assets in innovative ways. However you chose to work with us, we believe our network is a standout opportunity to connect with purchase-ready consumers every day. We would like celebrate the creative inspiration coming from some of our advertisers. Look out for new and thoughtful ways others have used our unique, video-poster medium. Local new station, NEWS 10 NBC (WHEC), utilized the WalkUp Advertising media space and easily adjusted their message to the medium to capture audience interest.     Likewise, GEVA Theatre has brought the traditional theater poster to life, reworking their static ads to promote their stage show seasons.     WalkUp Advertising delivers a medium that can handle your current assets, whether they are static or motion video/audio, and offers a whole new landscape for reworking your creative thinking. Nobody knows your business better than you do. And nobody knows HD media better than WalkUp. Our experts will work with you or your team to deliver an impactful and powerful message right here at Eastview...
Is Mall Advertising Still Relevant?

Is Mall Advertising Still Relevant?

Is Mall Advertising Still Relevant? There are rumors circulating that malls are no longer an effective venue for reaching customers. Yet, nothing could be further from the truth. Shopping malls provide connection and engagement opportunities that many media products simply can’t match. Shopping centers are no longer merely places for back-to-school clothes shopping and grabbing a quick bite to eat on the way out. Malls today are considered lifestyle centers containing not only retail stores but restaurants and entertainment venues as well. This transformation has allowed modern-day malls to alter their reputation from being a stop on a shopping list to a destination. One of the main attractions in the Rochester area is Eastview Mall. It is not only viewed as a place for a pleasant shopping experience, but a hub of social and recreational activities. Eastview Mall has a reach of nine million visitors annually, putting mall advertising in a great position to compete with television advertising. Arbitron data suggests that 9 out of 10 people notice advertising copy on digital billboards, demonstrating the considerable potential for targeting an affluent, educated, and purchase-ready audience that visits Eastview. Research indicates that after home and work, the mall is the third most frequented location for Americans. Statistics also show that 75% of the adult population visits shopping centers at least once per month spending on average 94 minutes. So even if your business isn’t in the mall…your customers are. Reaching shoppers in the purchase mindset, mall advertisements hook the right people at the right time. WalkUp Advertising operates the large-screen kiosk network in Eastview providing HD content to deliver engaging,...