Why DOOH is Growing Faster than Any Other Media Channel

Why DOOH is Growing Faster than Any Other Media Channel

Don’t underestimate the little guy; digital out-of-home (DOOH) is becoming the new frontrunner in the advertising world. While mobile and video advertising usage has increased dramatically over the past few years, some studies show DOOH slowly surpassing the former media powerhouses. According to a recent study, a whopping 86% of media professionals and outdoor specialists predict DOOH advertising to have the biggest growth potential over the next five years, reports ScreenMedia Daily.

What’s so special about DOOH? Aside from the endless possibilities with creative displays, DOOH scored higher than any other media channel for offering a dynamic (83%), modern (82%), and versatile (67%) environment. In other words, it’s a content-driven channel that offers a more exciting approach to traditional media and a more engaging platform to reach consumers. While mobile and digital video ads have been the hotspot for consumers on-the-go, DOOH offers a little something extra. Having interactive displays that are located in high-traffic areas with an interest to your specific market could make all the difference in your impressions.

WalkUp offers digital, out-of-home advertising that captivates your audience in one of the most targeted locations you can find – shopping malls. Your brand will be featured on our video signage directories that are placed throughout our locations in Eastview Mall and The Mall at Greece Ridge.

Reach new potential using the power of digital, out-of-home advertising.
Stay ahead of the curve with WalkUp Advertising.