Local Companies Reap the Benefits of Digital, Out-Of-Home Advertising

Local Companies Reap the Benefits of Digital, Out-Of-Home Advertising

Local companies in the Rochester area are becoming more aware of the value of advertising on the new digital signage directories placed in Eastview Mall and The Mall at Greece Ridge. Brands are experiencing the power of this new media outlet and enjoying the benefits it brings. One of our newest additions is Lucas Greenhouses located in Fairport, NY – a nursery with over one million plants under one roof. We sat down with Susan Palomki, co-owner of Lucas Greenhouses, to reflect on her experience with digital, out-of home advertising and her relationship with the WalkUp team. WalkUp: Why did you choose mall advertising for your business? Susan Palomki: I really wanted to try and hit a market that I previously overlooked. I knew I was missing certain groups, but I was just unsure of how to reach them. Having my message displayed to the early morning mall-walkers and the people shopping throughout the day with their families was the opportunity I was looking for. WU: Who is your audience or target demographic? SP: I would say anyone, male or female, from the ages of 24 to 60. More specifically, homeowners and families living in the Rochester area with an interest in gardening. Some of the areas I wanted to reach directly were Pittsford, Victor, Macedon, and Honeoye Falls. WU: Why did you choose to advertise with WalkUp? SP: I really wanted to explore new outlets and see what I could do to cross-market my brand to reach more of my target audience. When I met with John and Martin, they immediately understood my vision for the ads and...
Why DOOH is Growing Faster than Any Other Media Channel

Why DOOH is Growing Faster than Any Other Media Channel

Don’t underestimate the little guy; digital out-of-home (DOOH) is becoming the new frontrunner in the advertising world. While mobile and video advertising usage has increased dramatically over the past few years, some studies show DOOH slowly surpassing the former media powerhouses. According to a recent study, a whopping 86% of media professionals and outdoor specialists predict DOOH advertising to have the biggest growth potential over the next five years, reports ScreenMedia Daily. What’s so special about DOOH? Aside from the endless possibilities with creative displays, DOOH scored higher than any other media channel for offering a dynamic (83%), modern (82%), and versatile (67%) environment. In other words, it’s a content-driven channel that offers a more exciting approach to traditional media and a more engaging platform to reach consumers. While mobile and digital video ads have been the hotspot for consumers on-the-go, DOOH offers a little something extra. Having interactive displays that are located in high-traffic areas with an interest to your specific market could make all the difference in your impressions. WalkUp offers digital, out-of-home advertising that captivates your audience in one of the most targeted locations you can find – shopping malls. Your brand will be featured on our video signage directories that are placed throughout our locations in Eastview Mall and The Mall at Greece Ridge. Reach new potential using the power of digital, out-of-home advertising. Stay ahead of the curve with WalkUp...
New Year, New Media, New Malls

New Year, New Media, New Malls

It’s the New Year. Are you still using old media products? For the battle of the eyeballs, out-of-home (OOH) solutions—think mall advertising, billboards and digital signage—continue to be a winner in the media world. OOH is considered one of the best forms of pure-play advertising because you can’t skip through, click off or block them. Malls today are a focus of entertainment and our Rochester area malls—Eastview Mall, The Mall at Greece Ridge and The Marketplace Mall—draw nearly 23 million visitors annually. So even if your business isn’t in the mall, your customers are. Best of all, shoppers see OOH ads while they are in the purchase-ready mind frame, when they are most receptive to useful information. We are ringing in 2016 with more locations and new products. You are most likely familiar with our eight digital signage kiosks at Eastview Mall. We are excited to announce our new and expanded advertising solutions available at The Mall at Greece Ridge and The Marketplace Mall. The Mall at Greece Ridge now offers print media (header banners, skylight banners, entrance wraps, barricade wraps, oh my). Coming this February, seven digital signage kiosks featuring :15 second, full-motion, HD videos ads will be available throughout Greece Ridge as well. The Marketplace Mall has available print advertising solutions, including column wraps, header banners, entrance wraps and barricade wraps. Bring your message into focus with WalkUp Advertising Engage shoppers with your :15 second, full-motion, HD video ad Eastview Mall 8 digital signage kiosks The Mall at Greece Ridge 7 digital signage kiosks The power of print. Attract shoppers with print advertising The Mall at Greece...
It’s the Most Wonderful Time of the Year…

It’s the Most Wonderful Time of the Year…

…Holiday shopping season. That means parking lots are packed, checkout lines are longer than most people’s patience, and everyone is looking for that ‘perfect gift’ to buy for their loved ones. Even with the growing popularity of online shopping, experts have forecast this shopping season to be particularly strong for retailers in the U.S. So strong, that retail sales are expected to grow 5.7% during the months of November and December reaching over $885.70 billion – that makes this season the biggest jump in sales the market has seen since 2011! Higher in-store sales, means a higher influx of holiday shoppers in malls throughout the season. Although traditional methods of advertising through TV and print circulations still resonate with consumers when they are considering different brands to shop for, you need a more engaging platform for your audience during this busy time. Choosing alternative advertising methods will translate into a higher reach and frequency for your brand that traditional methods simply cannot deliver. WalkUp offers digital and print, out-of-home advertising to captivate your audience when they have a purchase-ready frame of mind. Your brand will be featured in high-traffic areas throughout the mall on our eye-catching print mediums including header banners, sky banners, barricades, column banners, door clings, window clings and entrance wraps, in addition to digital opportunities on our video signage directories. Will your brand make everyone’s holiday shopping list this year? Experience the power of WalkUp Advertising this...
Think Outside the Big Black Box

Think Outside the Big Black Box

Can you see it? The world of digital advertising is changing – rapidly. What was once a gradual transformation from one medium to the next is now a “continuous and massive state of upheaval, moving at warp speed,” according to Barry Frey, President and CEO of the Digital Place-Based Advertising Association (DPAA). Media professionals have to be three steps ahead of the game, just to remain in it. In recent years, video has been known to be the most powerful form of ad messaging. But with TV moving in a negative direction, and mobile and web declining with the growing popularity of content blockers, how can media planners reach consumers that spend an estimated 70% of their time out of their home? The solution…digital place-based (DPB) media. The exceptional growth for this style of digital messaging speaks to the developing movement towards a “video everywhere” world. And this new world holds the key to video impressions. DPB video is well positioned to capture lost TV impressions and enhance your ability to reach consumers on the go. The results from the annual survey of DPAA’s media planners support this idea of an emerging digital revolution. 60 percent of those surveyed said digital-out-of-home (DOOH) media is important in delivering advertising impressions, with 84 percent saying it will continue to be important in three years’ time. So, can you see it now? This new platform is evolving before our eyes and shows no sign of slowing down for the future. How will your ads measure up in three years? Join the movement. Discover WalkUp...
When One Ad Closes, Another One Opens

When One Ad Closes, Another One Opens

In today’s digital society, web and mobile advertisements are the most popular ways to deliver a message to consumers. However, it can also be seen as one of the most intrusive. Just think, how many times you have tried to skip through an ad on a video or immediately clicked the ‘X’ on a pop-up. Trying to get rid of these ads as soon as possible is a behavior that has become second nature over time. Sooner or later, this behavior was bound to start a revolution… Ad blocking? There’s an app for that. Apple’s latest update launched the new iOS9 operating system allowing “content blockers” to be downloaded by users. One of the most popular downloads, Purify, is an app aimed to salvage the consumer experience on their mobile device by blocking unwanted ads – allowing users to browse in peace. But with over $22 billion in global ad revenue being blocked this year alone, imagine how this number will continue to grow with more content blocking software being introduced. What if mobile advertising were to become obsolete? How would advertisers deliver their message…more importantly, how would you deliver your message? Discover Walkup Advertising Digital disruption is the way of the past. Digital out-of-home (DOOH) media is the way of the future. With DOOH, advertisers now have the ability to interact and engage with your customers using relevant content that enhances their overall experience. Marketers need to move beyond the current intrusive, mobile standards and start gaining real consumer engagement through captivating advertisements significant to your audience. Walkup Advertising offers a consumer-centric medium that connects your message with...
People are talking…

People are talking…

This October marks WalkUp Advertising’s 2nd anniversary. In those two years, we have had advertisers of all types… the arts, entertainment, professional service companies, medical professionals, retailers and more. While they all have different marketing goals, they all say the same thing: WalkUp Advertising is one of the cost-effective advertising mediums in town. But don’t just take our word for it. As a loyal client of WalkUp Advertising, Kevin Sweeney, of Geva Theatre Center, had a few things he wanted to...
Are You in the Customer Frame of Mind?

Are You in the Customer Frame of Mind?

While advertisers are good at knowing their customers and capturing their attention, getting your customers to engage still can be a challenge. Your message must happen at the right place and time to deliver the right branded customer experience. In order to do this, advertisers today must identify the type of environments where you can connect to your customer and their mindset. Then, you must deliver a highly relevant and engaging message in venues where said customers spend their time. That’s where digital out-of-home media comes into play. When you think digital out-of-home media, you should think of it as customer-centric medium. It is where your customer is as they move about their day…shopping, traveling and eating. The digital out-of-home (DOOH) industry has experienced tremendous growth in recent years. Digital signage, including interactive digital screens and kiosks, allows marketers to move beyond mere impressions to generate real consumer engagement with increased reach and frequency. With DOOH, advertisers now have the ability to interact and engage with your customers where they are and connect with the environment and mindset they are in. Remember, your customer’s frame of mind changes based on where they are and what they are doing. If your customer is in a shopping mall, they are in a spending frame of mind. They are more receptive to deals, sales and impulse buying. So respond to that purchase-ready frame of mind with a message that is open and suggestible to what the customer may want or need. If their shopping experience can be improved, heightened or made more promising, then this may likely bring about a desired advertising...
The Low-Down on DOOH

The Low-Down on DOOH

What is Digital Out-of-Home Media? Today, consumers are spending more time outside of their homes and workplaces than ever before. It’s no surprise, then, that digital out-of-home (DOOH) media is one of the fastest-growing ad mediums. Digital out-of-home media is a highly effective way of reaching the on-the-go, always connected consumer with a highly targeted, relevant message as they move about their day. DOOH, also known as digital place-based (DPB) media, refers to any digital media seen by consumers outside of the home. It utilizes strategically placed, networked digital signage displays (think kiosks, digital billboards, e-boards or screens) to reach consumers in community venues such as airports, railway and bus terminals, shopping malls, office-building lobbies and elevators, campuses and stadiums. The United States is one of the world’s largest digital out-of-home market by revenues. With the average consumer spending about 70% of the day away from home, DOOH or DPB is a highly relevant advertising medium that can help increase brand awareness or perceptions, introduce new products, and have a greater impact on influencing purchase decisions. And, because of its creatively versatile format, many DOOH or DPB networks even allow advertisers to tailor their messages to address customer’s interest and/or target a specific location, time of day or special event. Advertisers who use forms of digital place-based media and multi-channel platforms will have a greater chance at advancing their brands and their bottom lines. DOOH or DPB captures the busy yet connected consumer with relevant and targeted messages while they are on the go. Stay connected with your customer. Want to learn more? Connect with WalkUp...
The Right Mix: Shopper Marketing and Mall Advertising.

The Right Mix: Shopper Marketing and Mall Advertising.

Shopper marketing is a hot “buzzword” that describes in-store marketing campaigns that reach consumers. One of the key drivers of shopper marketing is the need to pay more attention to how people make decisions and buy. According to Shopper Marketing 5.0, a recent trade publication, the discipline of shopper marketing emerged from the realization that influencing consumers when they are in “shopping mode” can enhance sales and return on investment (ROI). Whether your customer is buying pasta at a grocery store or perfume at department store, 76% of purchase decisions are being made in-store (Source: POPAI 2012 Shopper Engagement Study). Retailers need to make sure they stay relevant in the shopper’s mind during purchase cycle decision-making.  No matter your business’ marketing mindset, it’s important to bridge the gap between shopper marketing and consumer marketing. A successful winning combination is an integrated and strategic approach to driving sales and brand awareness. A great medium to help retailers stay relevant and increase brand exposure is with mall advertising. Mall advertising is a point-of-purchase medium where shoppers can be actively influenced and responsive to a brand message, which can be converted into a buying event. Shopping malls deliver high traffic and desirable audiences targeting consumers in a purchase-ready mindset. Mall Ads ·         Reach shoppers in high traffic areas ·         Engage shoppers when they willing to act on impulse ·         Ideal for targeting women, teenagers and young adults ·         Drive traffic to retailers Want to have the most influence on a consumer’s purchase decision? The most effective time to reach them is when they are ready to shop.  Want a great ROI? For...